Recently, I was working on an e-mail marketing project for a client that is registered for a Free Account on the MailChimp e-mail marketing platform. To our surprise some the features and functionality for the free account have changed. The free MailChimp account is one that I have recommended to many clients as it allows you to have up to 2,000 e-mail addresses in your mailing list. It is a good starting place to manage e-mail marketing campaigns and strategies. This same client and I conducted a little research, online and in MailChimp’s support documentation, to find some workarounds for the features that are no longer available on the free account. My client came across the following article that provides a good overview of the recent changes to the free and paid accounts on MailChimp: CLICK HERE to read the article
Social Media has become an effective, low-cost solution to promote your business or organization. Various platforms now provide the ability to launch ad campaigns to help boost sales, promote the services you provide, promote events, request donations and much more. Listed below are a few helpful tips on how to use social media to promote your business or organization:
- It is not required to have an account on every social media platform. Your target audience will determine which social media platforms you should use for your business or organization.
- Using the statistics provided by each social platform will help you determine the best days and times to post or display ads to your target audience.
- Include images, graphics or videos with your social media posts or ads, as using visuals will catch the eye more so than text.
- Post links to your social media accounts on your website and vice versa.
- List social media links in your e-mail signature (especially for those that do not have a website).
- Have consistent branding on your website, social media platforms, digital and print marketing materials.
Based on the article titled “Social Media Use 2018” that references a Pew Research Center study, the following social media platforms are recommended for use.
- YouTube: 73 % of all U.S. adults use YouTube
- 91% age 18-29, 85% age 30-49, 68% age 50-64, 40% age 65+
- The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.
- Facebook: 68% of all U.S. adults use Facebook
- 81% age 18-29, 78% age 30-49, 65% age 50-64, 41% age 65+
- “Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.”
- Instagram: 35% of all U.S. adults use Instagram
- 64% age 18-29, 40% age 30-49, 21% age 50-64, 10% age 65+
- “35% of U.S. adults now say they use this platform, an increase of seven percentage points from the 28% who said they did in 2016.”
- Pinterest: 29% of all U.S. adults use Pinterest
- 34% age 18-29, 34% age 30-49, 26% age 50-64, 16% age 65+
- “Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).”
- Snapchat: 27% of all U.S. adults use Snapchat
- 68% age 18-29, 26% age 30-49, 10% age 50-64, 3% age 65+
- “78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.”
- Twitter: 24% of all U.S. adults use Twitter
- 40% age 18-29, 27% age 30-49, 19% age 50-64, 8% age 65+
As technology evolves, now more than ever there are multiple access points to our personal information and devices (mobile or desktop). As a result we have to be more cautious when clicking on links in e-mail messages, visiting websites and downloading files to our computers. Ransomware and malware are constantly being released on the Internet and e-mail scams are frequent guests in our inboxes, so we have to take precautions when accessing online content. The following article provides some tips on how to avoid and remove ransomware.
Since Google initiated the practice of flagging websites as “not secure” on their search engine results pages, other major search engines are taking more steps to “encourage” the use of Secure Socket Layer (SSL) certificates (https). As a result many of you are receiving e-mail messages from random companies stating that your SSL certificate and/or domain name is about to expire. Along with this message comes an invitation to renew these services. Please note that this may be an attempt to move your service from the original company your SSL certificate or domain name was initially registered to their company (which probably is not a reputable company based on these sales tactics). It is important to check from what e-mail address this message was sent and check your previous receipts or payment notifications to confirm that the company making this contact is in fact your original registrar. When in doubt contact your Website Developer/Webmaster or web hosting company for verification before submitting a payment.
For those that have registered their domain name, SSL certificate or web hosting with Sirius Web Solutions we will always try to give our clients at least a 30-45 day notice before the expiration of these services.
Google and the rest of the major search engines are taking more steps to “encourage” the use of server secure certificates (https / SSL). By year’s end, sites which are not served via https will prompt a browser warning, and make no mistake – many visitors to those unsecured web sites will just stop there.
SSL protected sites just make it easier and safer for your visitors, and, if you are hosting your website with Sirius Web Solutions, at just $45.00 it’s literally the cheapest step you can take to ensure more visits to your site. Protect yourself today for just $45.00 per year. (NOTE: For Sirius Web Solutions hosting customers that registered for the Professional Hosting Package, the SSL certificate is included at no additional cost).
If you are not hosting your website with Sirus Web Solutions, please contact your hosting provider for the cost, terms and conditions to acquire your SSL certificate.
To learn more about SSL Certificates, we would like to share an article from ServerBuy.com titled “Why Google is Forcing You To Have SSL Certificates on Your Websites”.
For more information or if you have questions about SSL certificates contact Sirius Web Solutions.