Using Social Media to Promote Your Business or Organization
September 16, 2019
Social Media has become an effective, low-cost solution to promote your business or organization. Various platforms now provide the ability to launch ad campaigns to help boost sales, promote the services you provide, promote events, request donations and much more. Listed below are a few helpful tips on how to use social media to promote your business or organization:
- It is not required to have an account on every social media platform. Your target audience will determine which social media platforms you should use for your business or organization.
- Using the statistics provided by each social platform will help you determine the best days and times to post or display ads to your target audience.
- Include images, graphics or videos with your social media posts or ads, as using visuals will catch the eye more so than text.
- Post links to your social media accounts on your website and vice versa.
- List social media links in your e-mail signature (especially for those that do not have a website).
- Have consistent branding on your website, social media platforms, digital and print marketing materials.
Based on the article titled “Social Media Use 2018” that references a Pew Research Center study, the following social media platforms are recommended for use.
- YouTube: 73 % of all U.S. adults use YouTube
- 91% age 18-29, 85% age 30-49, 68% age 50-64, 40% age 65+
- The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.
- Facebook: 68% of all U.S. adults use Facebook
- 81% age 18-29, 78% age 30-49, 65% age 50-64, 41% age 65+
- “Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.”
- Instagram: 35% of all U.S. adults use Instagram
- 64% age 18-29, 40% age 30-49, 21% age 50-64, 10% age 65+
- “35% of U.S. adults now say they use this platform, an increase of seven percentage points from the 28% who said they did in 2016.”
- Pinterest: 29% of all U.S. adults use Pinterest
- 34% age 18-29, 34% age 30-49, 26% age 50-64, 16% age 65+
- “Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).”
- Snapchat: 27% of all U.S. adults use Snapchat
- 68% age 18-29, 26% age 30-49, 10% age 50-64, 3% age 65+
- “78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.”
- Twitter: 24% of all U.S. adults use Twitter
- 40% age 18-29, 27% age 30-49, 19% age 50-64, 8% age 65+