E-Newsletters (electronic/digital newsletters) are a good way to get noticed and regularly keep in touch with your customers or web site visitors. You can use your e-newsletter to:
- Announce sales or discounts
- Post upcoming events
- Announce updates to your web site or business offerings
- List articles relevant to your business, organization, or industry
- Feature products or services
Through this regular correspondence, you can potentially gain new and repeat customers as well as build an extensive e-mail list.
E-newsletters can also be a good way to generate targeted advertising dollars. If you have a large number of subscribers, this can be used as leverage to gain advertisers who want to reach or market to your audience.
There are a number of e-newsletter/e-marketing tools available at various prices and each of them offers pre-designed templates for use. Using pre-design templates are a good way to get started, but customizing the e-newsletter with your brand or logo will make you stand out from the others using the same template.
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To learn more about how to effectively incorporate e-newsletters into your marketing strategies, Get Your Copy of E-Business Success today!
E-Business Success: Using Technology to Take Your Business to the Next Level, written by K. L. Graham the owner of Sirius Web Solutions, is a useful resource guide to help the owners and decision makers of small and medium sized businesses utilize technology more effectively to enhance or improve their businesses. CLICK HERE to learn more.