One of the most important business activities next to providing products and/or services is customer service. When your marketing efforts result in new customers, it is your job to retain them and get them to refer others to your business. It is a known fact that it is much easier to retain existing customers than it is to attract new customers. Additionally, existing customers are more likely to refer others to your business before they recommend another business that provides the same products and/or services. So it is essential that you put various customer service strategies in place and that they are followed by everyone on your staff/team. (An excerpt from Chapter 4 of E-Business Success: Using Technology to Take Your Business to the Next Level)
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E-Business Success: Using Technology to Take Your Business to the Next Level, written by K. L. Graham the owner of Sirius Web Solutions, is a useful resource guide to help the owners and decision makers of small and medium sized businesses utilize technology more effectively to enhance or improve their businesses. CLICK HERE to learn more.